DK Films present

Mad River

documentary

Genre: Documentary
Length: 90 minutes

Overview:

“Mad River” is a provocative journey through the history
and consequences of pesticide use in the food industry.
From the peak popularity of DDT in the 1950s to today’s
struggles and awareness, the film explores how our
choices impact health and the environment.

Content:

The Journey Begins:
The story of DDT and its impact on public health and ecology.

Legal Aspects:
Exploration of legislative initiatives, such as Proposition 65 in California

.
Consumer Choice:
How information about product composition influences buyer decisions.

Contemporary Issues:
This segment examines the shift from traditional pesticides like DDT to modern
alternatives. It addresses the benefits and risks associated with these new
chemicals, their impact on human health, and environmental consequences.
The film highlights the complexities of regulating these substances and the
ongoing debate among experts over their safety and necessity

Visual Style:

– Historical footage of DDT usage.
– Images of modern warnings about chemical hazards.
– Infographics on trends in pesticide use.
– Interviews with experts, historians, rights advocates, and
consumers.

Our Goal:

To raise awareness of the risks
associated with pesticides and inspire
more conscious food choices and
care for the environment.

CAST

Dmitry Korikov – Self (Narator)